The Business Sponsorship Account Executive (Media Sales Account Executive) is responsible for securing financial support from the corporate community for Wisconsin Public Radio (WPR) programming and other related activities. This fundraising professional works primarily with the business community and foundations. Reports to the Central Territory Manager.
SPECIFIC DUTIES & RESPONSIBILITIES
Identify, research and solicit clients for financial support. Cultivate immediate and long term prospects. Generate and track client prospects including interests, budgeting cycle, marketing objectives, historical associations with WPR, philanthropic activities and corporate financial performance. Secure immediate funding commitments and long term client relationships. Identify opportunities for enhanced corporate funding from current clients.
Develop proposals using qualitative and quantitative audience research. Make presentations, meet with clients, write contracts and on-air copy in compliance with WPR and FCC policies and regulations.
Provide corporate clients and prospects with on-going service and communication to enhance relationships.
Contribute actively as key team member of the business sponsorship staff to achieve department goals. Consistently meet quarterly and annual revenue goals as assigned.
Participate in WPR development efforts. Represent WPR to community at large including community events, trade organizations, service clubs, etc.
Effectively engage diverse perspectives and experiences in all workplace interactions and demonstrate respect for others in all workplace relationships.
Organize and maintain client records utilizing contact management software.
Persuasive in oral and written communications with wide range of corporate clients and other contacts
Ability to analyze data and make judgments based on data
Travel to conduct site visits and meet with underwriters and potential underwriters
Computer skills including familiarity and comfort using contact management software.
Bachelor's degree or equivalent combination of education and experience.
Two years or more of successful professional experience setting and meeting goals in a client service, sales or marketing intensive environment. Minimum of 3-5 years for intermediate.
Excellent verbal and written communication and interpersonal skills.
Ability to analyze and interpret data, develop presentations.
Demonstrated ability to make sales or request financial support
Established professional resilience.
General computer proficiency. Ability to learn new software applications.
Means of transportation to travel to appointments outside the bureau office.
Demonstrated ability to effectively engage diverse perspectives and experiences in all workplace interactions and demonstrate respect for others in all workplace relationships.
Knowledge of public broadcasting and public broadcasting sales.
Commercial radio sales experience.
Familiarity with Wisconsin-based and territory-specific businesses desirable.
SALARY: The minimum for this position is $36,790 ($42,200 at intermediate level) with actual pay dependent on experience and skills and official title. UW-Extension offers a comprehensive benefits package, including health insurance, life insurance, pension plan, flexible spending accounts, employer paid training and development, generous paid vacation and sick leave.
HOW TO APPLY: For best consideration, apply by 10/13/17. Please submit your application through our applicant portal https://www.careers.wisconsin.edu. If you are a current UW System employee use http://bit.ly/2n9AibS. This is job id #13442. All of the following must be received for your application to be complete: A cover letter outlining how your experience and skills relate to this position, along with a detailed resume; and a list of three references including email addresses; at least one must be a supervisory reference.
Direct inquiries and online support requests to: Betsy Nelson, Wisconsin Public Radio, 821 University Avenue, Madison, WI 53706, 608-262-5221, firstname.lastname@example.org